During this time of social distancing, you might find yourself with a little too much idle time around your practice. While many patients continue to seek out their chiropractic and massage treatments, others are ordered or have decided to stay at home.
This period of uncertainty is unprecedented. While no one is sure when normalcy will return, you can use this lull as an opportunity to build lasting initiatives within your business.
While many of your competitors hibernate, you can bulk up your marketing and community outreach initiatives and place your practice in prime position when the patients begin to return.
Let’s talk about three ways to support your practice during social distancing.
Hit the net and network
What happens when you lock the majority of our nation indoors? They get on social media, of course. Now is a great time to reach out to both potential patients and new business relationships in a more personal setting. Use Facebook and LinkedIn groups to meet people in your community through a technique known as social sales.
While you may not be able to draw in patients immediately, by interacting with members of your community in a positive way, you’re building your personal brand. When you make lasting connections, you can earn new business and referrals just by being yourself. Everyone feels more comfortable coming to a friend, after all.
Get creative with connecting with your clients
Your clients are probably bored. After being stuck inside for so long, they’re probably sore and eager to learn. Use Facebook Live, Instagram Live, or YouTube to create videos for your client base that explain useful tips like stretches, exercises, and ways to relieve different types of pain. That’s just the beginning—feel free to take this outreach even further. Put your practice’s personality into it.
These types of live videos can be created easily with your smartphone and give your patients a way to build and maintain a relationship with you even at a distance.
Dropship or participate in affiliate programs for additional revenue
Without patients coming through the doors, revenue is sure to take a hit. Many practices are the sole provider of supplements and CBD therapy to their clients. If your provider makes it possible, try offering to dropship or participating with an affiliate program to get your patients the products they need.
Here at Current Naturals, we’re happy to dropship our CBD products to our wholesale customer’s clients at no additional charge. We also offer an affiliate program, which allows practices to give a unique code to their clients, which offers the patient a 15% discount and the practice a hefty commission.
This is a great way to allow your patients to support your practice, even if they can’t see you in person.
Offer gift certificate sales through social media and your website
Another simple way to raise funds and allow your patients to support your small business is to advertise and offer sales of gift certificates to your practice through social media. Gift certificates work great for supplement and supply sales or massages. They’re sure to be a hit.
Find ways to help in your local community
One of the best ways to build your personal brand is to touch your community. We’re all in this together right now. So, whether it’s offering gift cards to those who are fighting this virus on the front lines or joining in on an effort to sew masks for local need, this kind of goodwill in your community will not soon be forgotten.
In these uncharted waters, we can all lean on each other in our communities to get through. Many of your patients are probably eager to help your small business thrive in a time of crisis, and there are always new patients to find.
Take this time to slow down, take a deep breath, and find new avenues to both increase your bottom line and your connection to your community.
We’re here to help you every step of the way. If you’re interested in participating in our wholesale, dropship, or affiliate programs, email us at firstname.lastname@example.org or call 1-800-739-1445.